"People are now more able to compartmentalize their lives, so that they can have different values at home than they do at work"
This journey to sustainability is never ending
Judy Wicks' restaurant (the person attributed to the pull quote) White Dog Cafe, is a business leader whose mission statement is fundamentally made not with profits in mind, but with the well being of its employees, its customers, its community and most importantly the environment.
She made a really good comment and that made me think. I always wondered why head of organizations acted the way they did. Weren't they brought up with good family values and learned to be responsible for their own actions? Wicks remarked that these business leaders are able to compartmentalize themselves so that they can walk into work in the morning and check their morals and ethics at the door. I feel like this is something that needs to be quickly changed as the first decade of the new century is slowly winding down. Throw away these preconceived notions about Corporate Social Responsibility, because companies don't do enough, but still call themselves a company that follows CSL.
A couple of things I remarked about some businesses featured here:
1. These companies most of the time sacrifice some profits and competitiveness to become more sustainable.
2. The companies who are the most sustainable are not rightfully rewarded by the government or by legislation. Actually, they are hampered and disadvantaged facing more regulations and less tax credits.
3. Revolutionary and sustainable design costs more up front, but pays itself back.
4. Companies, which I believe this needs to be changed, do not adopt environmentalist views and socially responsible ways until only after their reputation has been tarnished.
5. Aside from this article I've noticed that emulating nature in many ways is an environmentally sound practice.

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